This way, your audience always sees relevant content that encourages them to take the right action (e.g., read, share, sign-up, make a purchase, etc.). How to Create a Social Media Content CalendarĪn effective calendar maps out the what, where, when, and why for each post. Let’s look at the building blocks of a social media content calendar so you can get started. A little upfront preparation can help you connect with your community and market your business while giving you back time to focus on other important tasks. You’ll also have more time to react to breaking news or current industry events in real time.įor many small businesses, posting regularly on social media can be a chore. And you won't be scrambling for something to share to encourage audience engagement. You’ll work more efficiently if you plan ahead.
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